This Privacy Policy describes how Sunrise Optics (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from our website, www.sunriseoptics.com (the “Site”).
We collect various types of information to provide and improve our services.
a. Personal Information You Provide
When you interact with our Site, you may provide us with personally identifiable information (“Personal Information”), including but not limited to:
Contact Information: Name, email address, phone number, shipping and billing addresses.
Account Information: Username and encrypted password.
Payment Information: Credit/debit card details or other payment methods (processed securely via third-party gateways; we do not store your full card details).
Communication Content: Information shared when contacting support, emailing us, or responding to surveys.
b. Information Collected Automatically
When you use our Site, we automatically collect:
Device Information: IP address, browser type, device type, operating system, unique identifiers.
Usage Data: Pages viewed, products viewed, links clicked, time spent on pages, referral source.
Location Data: General location based on your IP address.
c. Information from Third Parties
We may receive user insights from analytics providers, advertising platforms, or social media to improve marketing and website performance.
We use your data for purposes such as:
Order Fulfillment & Customer Support: Process payments, ship products, and respond to inquiries.
Site Improvement: Analyze trends to enhance content and user experience.
Marketing: Send promotional emails and personalized product suggestions (only if you opt-in).
Security: Detect and prevent fraud or unauthorized activity.
Legal Compliance: Satisfy legal obligations and enforce our Terms of Use.
We may share your information under these circumstances:
Service Providers: Payment processors, shipping partners, IT services, etc.
Business Transfers: In case of merger, acquisition, or asset transfer.
Legal Requirements: As required by law, regulation, or court order.
Protection of Rights: To protect our rights, customers, or others.
With Your Consent: When you explicitly agree to share your information.
We use cookies and similar technologies for:
Functionality: Shopping cart, user sessions, account management.
Analytics: Website traffic, performance metrics.
Marketing: Personalized ads and offers.
Your Choices: You may disable cookies in your browser settings. Note: certain features may not function properly if cookies are disabled.
We implement reasonable security measures (technical and organizational) to protect your data. While no system is 100% secure, we work to safeguard your information against unauthorized access.
Depending on your location, you may have rights such as:
Right to Access, Correct, or Delete your data
Right to Object or Restrict Processing
Right to Data Portability
Right to Withdraw Consent at any time
To exercise your rights, contact us via the details below. We’ll respond per applicable data protection laws.
Our Site is not intended for individuals under 16 years of age. We do not knowingly collect data from children. If we discover we’ve collected data from a child under 16, we will delete it.
We may update this Privacy Policy to reflect changes in practices or regulations. Updates will be posted on this page with the revised Effective Date. Continued use of the Site constitutes acceptance of changes.
If you have questions about this Privacy Policy or our data practices, please contact:
Sunrise Optics
28/19/25/B, JANDA STREET, ARUNDAL PET, VIJAYAWADA, Krishna, Andhra Pradesh, 520003
📧 Email: sunriseoptics@ymail.com
📞 Phone: +91 94402 74740
